Search Engine Management
If a tree falls in the forest and no one is around to hear it, does it make a sound? If your website is great looking, but no one sees it, does it help your business?
The bridge between your customers and your website is a search engine like google or Bing. Once upon a time, having good content was enough for your website to come up high on the list of search results. Now, getting that higher ranking takes some finesse. Search engine management is a set of practices that balance what customers are looking for, what search engines are looking for, and smart leveraging of paid advertising.
At PurpleHat Designs, the approach to managing search engines is practical: no “tricks,” no “web secrets,” and no one-size-fits-all approach to getting your business found.
Search engines are designed to bring the highest quality, best match to the people who use them, so PurpleHat makes sure that your website has high quality content backed by solid research that matches what YOUR customers are looking for.