The Mission: an appealing website for a new business with a unique product, and quickly!
Bikram Yoga Mid Atlantic was a mere six weeks from opening when their plans for their web designer changed and they were left at square one with no website and no logo, and owners who needed to devote every free moment to physically building their business. Although yoga is very popular in Baltimore, this style of yoga was new to the studio’s neighborhood, and required a web presence that would showcase the studio the the style of yoga itself, and do it all in about six weeks.
PurpleHat Designs took on the design of the website, the business logo, and editing of content, ensuring that the website progressed at the same pace as the physical site. When the website and the business launched in September 2012, visitors found a website that matched the physical site in color and feel, and a wealth of information about the yoga that was now available in their neighborhood. The site contains easily navigable pages with abundant information about the history and fundamentals of the yoga practice, as well as practical information for prospective customers who may be unfamiliar with the product. The site also contains areas that can be updated by the business owner when they have membership specials, or rates change.