About “Us”

At PurpleHat Designs, there is no “us.” There is me, Lauren Flax, a fellow business owner and entrepreneur.

I’ve written lots of “about us” pages in my time. The about us page has plenty of nuance to it if you’re doing it right. It shows the human side of your business while establishing credibility, and it’s a great place to pepper some keywords and search terms that people might use to find you. Picture of Lauren FlaxFor example, my bio would naturally include content about how long I have been a website designer in Baltimore with expertise in search engine optimization (SEO), writing for the web, google analytics and google adwords. My bio would also include my extensive background in online marketing and effective publicity on a shoestring budget.

But, when you’re taking on an investment as important and complex as a website for your business, you want to know more than just credentials and buzzwords. Does the person making your site really get what your business is about? Will you get passed off to an account manager who is managing a dozen other sites? And how many salespeople will you have to talk to just to find out how much this costs, anyway?

Your success is my business.

I’m here as your partner in creating an online presence that shows your business in the right way to the right audience. When you work with me, you’ll get a website backed up by over ten years experience in common sense marketing and promotion.

Like most independent business owners, I started this business because I love what I do. Seeing businesses grow with good site design, solid content, and smart search engine optimization is so rewarding. When you work with me, you aren’t an account or billable hours. Your success is my business.


I made my first website just for fun in 2000. Before making the leap to web design as my primary business, I worked in health care and online marketing, and authored the content for several health care sites. I was the product manager for an online retailer and was responsible for the procurement, promotion, and publicity of the retailer’s products. I’ve also done volunteer public relations and promotions for non-profit and hobbyist groups.

I have a B.S. in Health Policy and Administration from The Pennsylvania State University, an M.A. in Writing from The Johns Hopkins University (expected May 2013), and hold certificates in website development and design, and web analytics and advertising.


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